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Our Story

Great companies aren’t built with capital alone. They’re built through disciplined execution.

At Atomic Capital, we believe the earliest decisions compound the longest.

That’s why we partner early, embed deeply, and bring operating precision to every aspect of growth, from hiring to margins, from brand to go-to-market.

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Perspective
Our Perspective

At Atomic Capital, we believe throwing money at the problem doesn’t solve the problem, in fact too much money too soon negatively impacts sustainability and long-term growth.

We partner with high-energy ambitious founders and brands in emerging categories that have won consumer love, and help them achieve their full potential.

What we believe in
Our Investment Thesis
Smart Entry

We invest early at founder-friendly valuations with strong downside protection.

Category Challengers

We back consumer brands targeting large, fast-growing demand spaces.

India First

We support Indian companies built to scale globally over time.

Operating Leverage

We drive execution through weekly involvement and deep functional expertise.

Real Returns

We focus on DPI and cash exits, not paper markups

Our Methodology
How we operate
01
Sourcing & Evaluation

We source through a proprietary pipeline of inbounds, networks, and data signals — evaluating not just traction, but talent and timing.

02
Post-Investment Engagement

Once we invest, we plug in fast. Weekly working rhythms help drive momentum across GTM, org design, and financial discipline.

03
Outcomes & Value Creation

We prioritize outcomes over optics — building scalable, profitable companies with real paths to liquidity.

Atomic Leaders

The Team Behind Atomic Capital

Atomic Capital is led by a team with deep experience in early-stage investing, operating roles, and value creation across consumer businesses.

Apoorv Gautam
Founder and Managing Partner
Manish Jain
Partner
Nikhil Patil
Principal
Prakher Mathur
Co-founder - Conscious Chemist
Aman Jain
Co-founder & CEO - Doodhvale
Sudhir Jain
Head, Farm Operations &
Supply Chain - Doodhvale
Ishu Jain
COO, Co-founder - Doodhvale
Anshul Goenka
Founder & CEO - QuickShift
Prodipto Roy
Co-Founder - QuickShift
Sanjay Jain
CTO, Co-founder - Doodhvale
Prakher Mathur
Co-founder - Conscious Chemist
Aman Jain
Co-founder & CEO - Doodhvale
Sudhir Jain
Head, Farm Operations &
Supply Chain - Doodhvale
Ishu Jain
COO, Co-founder - Doodhvale
Founder fit

Who We Partner With

We help founders turn validation into durable companies through operating infrastructure.

Rajiv Sangoi
Co-founder & Head of Operations/Product Development - Rio Beverages
Japjot Singh
Founder/CEO - ANNY
Rahul Sangoi
Co-founder and CEO - Rio Beverages
Robin Gupta
Co-founder - Conscious Chemist
Rahul Tanwar
Co-founder - ANNY
Rohan Sangoi
Co-founder - Rio Beverages
Akshay Gupta
Co-Founder - Benny's Bowl
Rajiv Sango
Co-founder & Head of Operations/Product Development - Rio Beverages
Japjot Singh
Founder/CEO - ANNY
Rahul Sangoi
Co-founder and CEO - Rio Beverages
Robin Gupta
Co-founder - Conscious Chemist

Ready to Scale? Let’s Talk

Connect with Atomic Capital