Building India’s next consumer winners, the operating VC way

Atomic Capital is an early-stage Venture Capital Fund that partners with founders to unlock exponential growth

Dec 30, 2025

Benny’s Bowl raises $1.4 mn pre-Series A funding led by Atomic Capital

₹12cr

Funded

Oct 17, 2025

QuickShift raises Rs 22 Cr in pre-Series A round led by Atomic Capital

₹22CR

Funded

Jul 18, 2025

ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital

₹10CR

Funded

Oct 24, 2024

Delhi-based dairy startup Doodhvale Farms raises $3M from Atomic Capital

₹17.3cr

Funded

Sep 19, 2024

Conscious Chemist raises ₹15 crore led by Atomic Capital

₹22CR

Funded

Apr 9, 2024

Beverage startup Rio Innobev raises Rs 10 crore to expand its omnichannel presence

₹10CR

Funded

Why founders choose Atomic

Companies are built atom by atom. We believe that small forces, repeated consistently, create lasting structure

We invest disproportionate time and focus in each of our portfolio companies.

We treat investment as a professional marriage, where once we commit ourselves, we go all in and are in it for the long haul.

How We Build

Our AI-powered Operating VC playbook drives distinctive outcomes

Data Infrastructure

Live dashboards and weekly KPIs to guide faster decisions

Structured Finance

Key metrics tracked with precision, enabling data-driven decisions for growth.

Marketing

Creative-first growth with rapid testing and ROAS focus

Branding & design

Mobile-native identity built for trust and repeat behavior

Go-to market

Channel, geography and growth levers optimised for scale

Talent

Senior hiring engine built to unlock step-change performance

What We Invest In

From Capital to
Company-Building

Stage

Post PMF is achieved

Focus

Consumer and Consumer enablers

Geography

India-First with Global potential

Differentiation

Support across Operational capabilities

Why Atomic?

Founded to revolutionize Startup Landscape

Our differentiated operating playbook helps founders navigate the vagaries of scaling a company and accelerate their journey towards a great outcome.

Read Our Story

As Featured On

Our Portfolio

Evidence of Atomic Action

Dec 30, 2025

Benny’s Bowl raises $1.4 mn pre-Series A funding led by Atomic Capital

Benny’s Bowl operates as a pet-first company with two distinct brands - Benny’s Bowl, a fresh, human-grade pet food brand focused on high-quality nutrition, and Petfed, India’s leading pet lifestyle and community platform

Oct 17, 2025

QuickShift raises Rs 22 Cr in pre-Series A round led by Atomic Capital

Quickshift is a fulfillment and logistics provider focussed on quick commerce and faster deliveries for consumer companies.

Jul 18, 2025

ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital

Anny is a technology-driven Indian women’s fashion brand, operating an inventory-light, vertically-integrated model to deliver globally inspired, trend-led styles at accessible price-points

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Engagement Model

How We Build With Founders

Step 1

Commit with intent

Our Investment process blends data, market insight, and founder alignment to identify companies with long-term potential, not just short-term traction.

We look for founders with clarity of vision and a bias for execution. If it is a mutual fit, we go all in.

Step 2

Plug in Early

We don’t wait for quarterly updates. From day one, we work with founders in structured weekly rhythms focused on what moves the needle.

This cadence builds trust, drives momentum, and makes sure priorities stay clear, especially when the stakes get high.

Step 3

Build Operating Muscle

More than guidance, we build the company’s operating backbone, including people, distribution, finance and data - so execution becomes predictable and scalable.

Step 4

Deliver Real Outcomes

Our focus is not valuation optics. It is outcome economics: operating support that compounds into cash-on-cash returns.

Step 1

Commit with intent

Our Investment process blends data, market insight, and founder alignment to identify companies with long-term potential, not just short-term traction.

We look for founders with clarity of vision and a bias for execution. If it is a mutual fit, we go all in.

Step 2

Plug in Early

We don’t wait for quarterly updates. From day one, we work with founders in structured weekly rhythms focused on what moves the needle.

This cadence builds trust, drives momentum, and makes sure priorities stay clear, especially when the stakes get high.

Step 3

Build Operating Muscle

More than guidance, we build the company’s operating backbone, including people, distribution, finance and data - so execution becomes predictable and scalable.

Step 4

Deliver Real Outcomes

Our focus is not valuation optics. It is outcome economics: operating support that compounds into cash-on-cash returns.

Industries We Cater

Our investment focus

Food & Beverages

Premium Indian foods, healthy snacking, functional drinks

Beauty & Personal Care

Skincare, nutraceuticals, mass-premium wellness

Apparel & Jewelry

Fast fashion, design-led watches, silver-first jewelry

Pet Care