A Product and B Content might lose to B Product and A content!

In a social-network-centric world, content has become core to building any brand. We’ve seen founders spend significant time on product innovation, but often less on communicating the value proposition effectively. That’s why we collaborate closely with all our portfolio companies on content strategy and execution - helping them clearly articulate what makes their product special.

We’re seeing AI play an increasingly real role in designing, creating, quality-checking and rolling out content. Below is a practical breakdown of key areas and common challenges founders face - followed by how AI is helping teams solve them in 2026 (with the top tools we’re seeing deliver impact globally and in India, including those with strong early traction here).

‍

‍

AI is a powerful co-pilot - but it still needs strong human direction on brand voice, strategy and customer empathy. The winners in 2026 will be founders who treat content as a product, not an afterthought.

What’s one AI tool or workflow that’s already changing how you think about content? Drop it below or DM us - we love learning from founders and builders.

‍